Free Download: The Macintosh Way by: Guy Kawasaki
Guy Kawasaki was Apple's Chief Evangelist Officer in the 1980s. He was responsible for generating a lot of the marketing techniques Apple used to rise. He's currently giving away his book The Macintosh Way for Free. It's a must read for anyone doing business. Here is the direct link to the book on his site as a PDF. Enjoy! The Macintosh Way (PDF)
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